About The Sport Strategy Summit
Thursday 30th July 2026
8.30am – 5.00pm
Brisbane Convention and Exhibition Centre (Plaza Level, P1-P3)
In an increasingly complex and rapidly evolving business and sporting landscape, the inaugural Sport Strategy Summit comes at a pivotal moment. As momentum builds towards Brisbane 2032, organisations across sectors are reassessing how sport can be strategically integrated into long-term business planning.
The Summit provides a forum for leaders and decision makers to explore how effective sport strategies can be developed and maximised through sponsorship, communications and brand partnerships. Attendees will gain insight into audience engagement across multiple platforms and the evolving role of sport in shaping brand relevance and commercial outcomes.
Attendees will also hear directly from brands, agencies, sporting organisations, government and athletes, offering diverse perspectives on the opportunities and challenges shaping the business of sport.
The Sport Strategy Summit is designed to facilitate meaningful dialogue, exchange ideas and strengthen relationships that will influence the next phase of sports communications and engagement. It is a timely and considered gathering for professionals seeking to navigate change, drive innovation and deliver sustainable impact.
The inaugural Summit will be held in Brisbane, Australia’s fastest-growing capital city. With a $201 billion economy and its position as a leading gateway to the Asia-Pacific region, Brisbane provides a compelling and strategic setting for discussions focused on the future of sport, business and global opportunity.
The Event Organisers
The Sport Strategy Summit is owned and managed by The Front Office Agency.
The Front Office Agency is a founder-led strategic consultancy established by Jason Greenhalgh, bringing more than 35 years of experience at the intersection of sport, major events and commercial strategy.
Jason has advised organisations across Australia on strategic direction, commercial partnerships and major event delivery. Known for his ability to cut through complexity, Jason helps clients identify opportunity, align stakeholders and execute initiatives that deliver sustainable business outcomes.
Central to Jason’s work is a deep understanding of the Australian corporate and sporting landscape, supported by a trusted network built over decades. He has worked extensively with organisations like the Wallabies, Brisbane Broncos, Queensland Reds, Hockey and Softball Queensland, Rugby World Cup and a multitude of other corporate clients and events.
Jason’s approach is hands-on, collaborative and focused on delivering measurable value. Clients work directly with Jason to ensure clarity, accountability and outcomes that endure beyond individual projects.
Want to know more about The Front Office Agency? Click here