In a rapidly evolving business and sporting landscape, the inaugural Sport Strategy Summit has arrived at a pivotal point in time. As momentum builds towards Brisbane 2032, now is the time for every organisation to embed sport at the core of their business strategy.
This Summit is a premium, one-day event designed for senior executives, corporate decision-makers and sport industry leaders seeking to understand how sport can be leveraged as a powerful driver of commercial performance, brand value and long-term growth.
Why Attend
The Sport Strategy Summit is where sport meets strategy, performance and profit.
Hear directly from industry leaders shaping the future of sport
Build mastery in modern sport strategy in a rapidly evolving global landscape
With the runway to Brisbane 2032 now clearly in sight, there has never been a more critical moment to place sport at the centre of organisational strategy.
Discover how to transform sport into a powerful commercial and performance driver
Connect with senior leaders across business, sport and government
Gain a strategic, commercial lens on partnerships and sponsorships
Industry Leading Speakers
representing the highest calibre of leadership across sport, business and strategy.
Kylie Blucher
Managing Director, Nine Queensland & Board Member, Netball Qld / Qld Firebirds
Anthony Ryan
CEO, Brisbane Economic Development Agency
Harvey Lister AM
President and CEO, Legends Global (Asia Pacific and Middle East)
James Tuma
Managing Partner, URBIS
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Simon Rabbitt
Chief Operating Officer,
Paralympics Australia
Natalie Cook OAM OLY
Five-time Olympian and Founder of Aussie Athlete Fund
Chris Stanley
Managing Director, Men's Rugby World Cup Australia 2027
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Juanita Maiden
Partner, Mullins
Dyan Currie
Cities & Brisbane 2032 Lead for Torch Advisory Group & Adj. Prof. of Planning at Uni of Qld
Dave Donaghy
CEO, Brisbane Broncos
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Dominique Lamb
Director of Community Affairs, Brisbane 2032
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Ben Mannion
CEO, Events Management Queensland
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Richard Clarke
Group Executive Events,
Tourism Events Queensland
Elia Hill
Head of Local Government and Industry Partnerships,
Tennis Australia
Corey Bell
General Manager - Partnerships
and Commercial, Sports Marketing Australia
Tania Orr
Group Executive, City Planning and Economic Development Services, Brisbane City Council
Patrick Gannon
General Manager APAC, ActiveXchange
Sion de Jong
Co-Founder and CEO,
Sports Cloud Australia
Nicole Comerford
Co-Founder and Director, Inner Sanctum Sports Management
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Demelza Fellowes
Head of Event Partnerships and Experience, Brisbane Economic Development Agency
Lance Peatey
Sports Media and IP Strategist,
ex Disney/ESPN
John 'JC' Collins AM
Night-Life Economy Commissioner,
Queensland Government
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Prof. Bruce Abernethy AM
Executive Director - Office of 2032 Games Engagement, The University of Queensland
Cam Vale
Head of Strategy, Australian
Sports Technologies Network
Ben Davis
Britt Wickes
Head of Event Brand Marketing, Tennis Australia
Lachlan Stuart
Keynote Speaker & Coach,
The Man That Can
MC and Moderator
Pete Lock
General Manager - Commercial. Marketing and Corporate Affairs, Brisbane Heat and QLD Cricket
Roddy Campbell
Director of Partnerships and international Business,
Tennis Australia
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Jason Greenhalgh
Managing Director,
Front Office Agency
Speakers Representing
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Who Should Attend?
The Sport Strategy Summit is designed for leaders and professionals responsible for growth, brand, partnerships and performance, including:
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Business leaders (Chairs, CEOs, CMOs, General Managers)
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Brand and marketing leaders
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Event owners and managers
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Media and communications professionals
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Sporting teams and organisations
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Current and prospective sponsors
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Government and public sector stakeholders
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Technology and innovation specialists
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Academics and researchers
Why Brisbane? Why Now?
Come and join us in Australia's newest Olympic city.
There is no better place to host the inaugural Sport Strategy Summit than Australia’s fastest growing city. With a $201 billion economy, Brisbane is a key gateway to the Asia–Pacific, the world’s most dynamic economic growth region.
As momentum builds toward Brisbane 2032, organisations have a rare opportunity to align sport, growth and global attention in a strategic, meaningful and lasting way.
Ticket Details
Secure your seat at the Sport Strategy Summit including:
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A full day conference experience including 30+ influential speakers
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Coffee on Arrival
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Morning Tea and Afternoon Tea
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Fully catered Lunch
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Post-event networking drinks
For information on sponsorship opportunities email Jason@FrontOfficeAgency.com.au
About the Event Organiser
The Sport Strategy Summit is owned and managed by The Front Office Agency, a newly established consultancy focused on the intersection of sport, business and growth. Founded by Jason Greenhalgh, one of Australia’s leading sports marketing specialists, The Front Office Agency brings deep expertise across the Australian corporate and sporting landscape.
Jason has extensive experience delivering major events, having worked with the Brisbane Broncos and Queensland Reds, as well as founding and successfully selling the Brisbane Fitness and Health Expo and the Brisbane Hair and Beauty Expo. His experience also includes work with organisations such as the Wallabies, Socceroos, Hockey Queensland and Softball Queensland, alongside a broad portfolio of corporate clients through sponsorship and strategic partnerships.
Want to know more? Visit FrontOfficeAgency.com.au
