In a rapidly evolving business and sporting landscape, the inaugural Sport Strategy Summit has arrived at a pivotal point in time. As momentum builds towards Brisbane 2032, now is the time for every organisation to embed sport at the core of their business strategy.
This Summit is a premium, one-day event designed for senior executives, corporate decision-makers and sport industry leaders seeking to understand how sport can be leveraged as a powerful driver of commercial performance, brand value and long-term growth.
Why Attend
The Sport Strategy Summit is where sport meets strategy, performance and profit.
Hear directly from industry leaders shaping the future of sport
Build mastery in modern sport strategy in a rapidly evolving global landscape
With the runway to Brisbane 2032 now clearly in sight, there has never been a more critical moment to place sport at the centre of organisational strategy.
Discover how to transform sport into a powerful commercial and performance driver
Connect with senior leaders across business, sport and government
Gain a strategic, commercial lens on partnerships and sponsorships
Industry Leading Speakers
representing the highest calibre of leadership across sport, business and strategy.
Tracey Holmes
Industry Professor of Sport & Media, University of Queensland & Host of The Sports Ambassador
Anthony Ryan
CEO, Brisbane Economic Development Agency
Darren Burden
Chief Executive, Suncorp Stadium & Senior Vice President Stadiums for APAC/Middle East,
Legends Global
James Tuma
Managing Partner, URBIS
Natalie Cook OAM OLY
Five-time Olympian and Founder, Aussie Athlete Fund
Chris Stanley
Managing Director, Men's Rugby World Cup Australia 2027
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Juanita Maiden
Partner, Mullins & Deputy Chair, International Rugby League Judiciary & Deputy Chair, Queensland Racing Appeals Panel & Director, Queensland Cricket
Jason Scott
Executive Editor, News Sport
News Corp Australia
Dyan Currie AM
Cities & Brisbane 2032 Lead, Torch Advisory Group & Adjunct Professor of Planning,
University of Queensland
Dave Donaghy
CEO, Brisbane Broncos
Jessica Reid
Director of Government Relations, Brisbane 2032
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Ben Mannion
CEO, Events Management Queensland
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Richard Clarke
Group Executive Events,
Tourism Events Queensland
Elia Hill
Head of Local Government and Industry Partnerships,
Tennis Australia
Corey Bell
General Manager - Partnerships
and Commercial, Sports Marketing Australia
Tania Orr
Group Executive, City Planning and Economic Development, Brisbane City Council
Sion de Jong
Co-Founder and CEO,
Sports Cloud Australia
Nicole Comerford
Co-Founder and Director, Inner Sanctum Sports Management & Board Member, QSport
Catherine Clark
Commissioner, Queensland Racing Integrity Commission & Director, Super Rugby Pacific & Director, Australian Esports Federation
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Howard Rees
Chief Strategy Officer,
Streaming and Broadcast, Nine
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Demelza Fellowes
Head of Event Partnerships and Experience, Brisbane Economic Development Agency
John 'JC' Collins AM
Night-Life Economy Commissioner,
Queensland Government & Director, Brisbane Economic Development Agency
Patrick Gannon
General Manager APAC, ActiveXchange
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Jason Greenhalgh
Managing Director,
The Front Office Agency & Founder, Sport Strategy Summit
Lachlan Stuart
Keynote Speaker & Coach,
The Man That Can
Lance Peatey
Sports Media and IP Strategist,
ex Disney/ESPN
Kate Davies
CEO, Netball Queensland & Director, Brisbane Racing Club
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Jenny Hutchison
Executive Manager, Sponsorships & Community, Suncorp
Pete Lock
General Manager - Marketing, Commercial and Corporate Affairs, Brisbane Heat & Queensland Cricket & Director, Norths Devils RLFC
Jonathon Flegg
Co-Founder & Partner,
Freshwater Strategy
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Carly Duncaan
Head of Tennis Brand Marketing, Tennis Australia
Ben Davis
Roddy Campbell
Director of Partnerships and International Business,
Tennis Australia
Amy Crosland
Chief Operating Officer, Australian
Sports Technologies Network
Angela Garniss
Head of Commercial, Communications and Brand, Paralympics Australia
Camilla Waterhouse
Partner, Climate Change & Sustainability Services, EY
Tom Walvin
Australian Para-Cyclist,
Aussie Athlete Fund
Bree Walker
Two-time Olympian and Pilot of the Australian Bobsleigh Team,
Aussie Athlete Fund
MC and Moderator
Speakers Representing
Who Should Attend?
The Sport Strategy Summit is designed for leaders and professionals responsible for growth, brand, partnerships and performance, including:
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Business leaders (Chairs, CEOs, CMOs, General Managers)
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Brand and marketing leaders
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Event owners and managers
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Media and communications professionals
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Sporting teams and organisations
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Current and prospective sponsors
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Government and public sector stakeholders
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Technology and innovation specialists
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Academics and researchers
Why Brisbane? Why Now?
Come and join us in Australia's newest Olympic city.
There is no better place to host the inaugural Sport Strategy Summit than Australia’s fastest growing city. With a $201 billion economy, Brisbane is a key gateway to the Asia–Pacific, the world’s most dynamic economic growth region.
As momentum builds toward Brisbane 2032, organisations have a rare opportunity to align sport, growth and global attention in a strategic, meaningful and lasting way.
Ticket Details
Secure your seat at the Sport Strategy Summit including:
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A full day conference experience including 30+ influential speakers
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Coffee on Arrival
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Morning Tea and Afternoon Tea
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Fully catered Lunch
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Post-event networking drinks
For information on sponsorship opportunities email Jason@FrontOfficeAgency.com.au
About the Event Organiser
The Sport Strategy Summit is owned and managed by The Front Office Agency, a newly established consultancy focused on the intersection of sport, business and growth. Founded by Jason Greenhalgh, one of Australia’s leading sports marketing specialists, The Front Office Agency brings deep expertise across the Australian corporate and sporting landscape.
Jason has extensive experience delivering major events, having worked with the Brisbane Broncos and Queensland Reds, as well as founding and successfully selling the Brisbane Fitness and Health Expo and the Brisbane Hair and Beauty Expo. His experience also includes work with organisations such as the Wallabies, Socceroos, Hockey Queensland and Softball Queensland, alongside a broad portfolio of corporate clients through sponsorship and strategic partnerships.
Want to know more? Visit FrontOfficeAgency.com.au
